Doug knows what it's like to be a client because he's been one. Prior to co-founding Pinckney Hugo Group, he spent nearly two decades in senior marketing positions that took him all over the world. This has given him a unique perspective that allows him to be uncommonly effective in solving marketing challenges. Also, he's pretty good at the golf thing.
Aaron is our clients' secret weapon. He creates and executes strategies designed to make our clients happy and their competition miserable. With both agency and client-side marketing experience, Aaron has worked on everything from small startups to the biggest brands in the world. In short, he makes things happen.
Krista Johnson, of Syracuse, New York, has been hired as an account manager and will provide account service support for agency clients and help plan and execute marketing strategies and tactics. She has a bachelor’s degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University.
Spitz Advertising was founded, decades before any of the current partners were born. Even Doug.
Doug, Chris and Aaron acquired Spitz, then a five-person agency above a liquor store. Big-name clients were scarce. Effort was not.
Named CNY Business Journal Business of the Week. Helped an area auto dealer set a world record of over 1,300 Hyundais sold in one month. It was kind of a HUGE deal.
Won multiple Addy awards, a SOHO Award, an Echo Leader Award and a Telly Award. Things were happening.
Purchased, renovated and moved into our current building - an old plumbing supply warehouse. Many employees, however, still frequent the liquor store below the old location for "nostalgia" purposes.
Rebranded the agency and renamed as Pinckney Hugo Group. It should be noted that "Hugo Pinckney Group" was shot down in a narrow 2-1 vote.
Expanded our space. Won Business of the Year from the Greater Syracuse Chamber of Commerce. Made our first appearance on the Inc. 5000 list. It wouldn’t be our last.
Launched a dedicated digital department. (The whole Information Superhighway thing had been really catching on.) We also expanded the office. Again.
Started a dedicated video department. Launched PHG Twitter and Facebook accounts. Senior Account Manager Bryan’s band opened for The Fray at the NYS Fair Grandstand after a last-minute cancellation. They were paid in pizza fritte.
Became the #2 ad agency in Syracuse in terms of head count. Remained #1 in terms of height.
Helped break ground on the new Ronald McDonald House - an organization that has always been close to our hearts. Improved internal communication by launching an Intranet and started weekly Monday-morning meetings. Zero cases of "the Mondays" have been reported.
Solar panels installed: To date, roughly 245,000 kWh have been generated and 170,500 kg of CO2 avoided. Named one of the Best Companies to Work for in New York. Somehow lost the "Best Companies to Work for in New York That Are Solar-Powered" Award.
More agency expansion added a new conference room and PHG Lounge. It held us over for at least a few months.
Helped a major client write, design and publish a book, which was then inducted into the Library of Congress. Photos show it was the highest-attended book induction ever. Period.
Held first West by West Genny (WXWG) music festival. Launched PHG Learns, our own internal employee development program. One of these milestones featured men in makeup.
Won US Chamber of Commerce National Small Business Award. Reached 50 employees. Staff size outpaced number of parking spots, and sadly, parking spots would never catch up.
Expanded our space to make room for a growing video department - and a growing client roster following a string of pitch wins. Aaron turned 40. He didn’t look a day over 52.
Built the PHG Workshop, a safe space for idea generation and not-so-safe place for permanent markers. Hosted a Google Day in our office and became the only area agency to achieve Google Premier Partner status. If you don’t know what that means, well, Google it.
Surpassed 65 full-time employees. Saw our work featured around the world-including the United Nations and the Vatican. Purchased building next door to make room for future growth - and finally address that parking issue.
Celebrating 15 years. Not a bad run from a few people above a liquor store. Cheers to that.
Our private courtyard makes a great spot for a meeting, lunch, and the occasional hotdog eating contest.
The employee bar and lounge offers a place to relax and get social— offline, that is.
It would take 63,069,600 of our conference room tables to reach from the Earth to the Moon. (It still wouldn't be long enough to handle some of our all-staff meetings.)