Job Purpose
Pinckney Hugo Group is looking for an Assistant Digital Media Buyer to join our growing team. A strong education and background in digital marketing channels is essential and the successful candidate will have the following:
Qualifications
- Familiar and adept at most digital and social media buying platforms and networks
- Establishing and optimizing digital and social channels for clients
- Knowledge of SEO, SEM, PPC, and display ad best practices and tactics
- Create, monitor, test, and track digital ad campaigns
- Accurately manage media budget, and oversee media billing and budgeting
- Capable of gathering metrics on all digital platforms to help guide earned and paid media efforts
- Responsible for media buy oversight – schedules, paperwork, invoice reconciliation, post analysis
- Experience with Google Analytics preferred
- Google AdWords certified preferred
Responsibilities
- Liaison between media vendors and agency
- Gather, organize, present research and market analysis
- Process insertion orders for media placements
- Monitor buys in progress, review invoices
- Maintain post-buy results
- Communicate with the media, account, PR and management team
- Proficient in Excel and Powerpoint
We will be evaluating for
- Outstanding organizational skills
- Strong detail management
- Strong math abilities
- Excellent written and verbal communications ability
- Ability to work independently and as part of a team is a must
- Great attitude
Four-year degree required-concentration in marketing preferred