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Careers Junior Digital Strategist

Why we're hiring

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.


Junior Digital Strategist

Interactive Department

Pinckney Hugo Group, a full-service marketing communications agency, is seeking an entry- to mid-level digital strategist to join our growing interactive team.

Our needs focus on Google Analytics and SEO. Applicants must be able to juggle projects of varying magnitudes, and have strong organizational skills. Great communication skills are essential; applicants must be able to articulate complex concepts in understandable ways both verbally and in writing.

Responsibilities will include planning and implementing web strategies (including keyword research and data acquisition) as well as analyzing and reporting on properties ranging from single-page experiences to fully content managed websites. You will work with a wide variety of clients and industries. While this is not a development position, the ability to read and understand HTML and simple JavaScript is necessary.

All positions at Pinckney Hugo Group involve research. We have a passion for discovering and adopting emerging technology and our selected candidate will share that drive. All projects are team-based. You will be working closely with other strategists, designers, developers and agency principles. This position is temporary to permanent. This position is located at our Syracuse, NY or Rochester, NY offices.

Experience

  • 2+ years of hands-on web analytics/SEO job experience
  • Four-year degree required with concentrations in business, marketing, computer science, information technology, or related preferred.

Duties

  • Provide keyword research to inform campaigns as well as reporting on progress therein
  • Work with teams to develop data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success
  • Report beyond key metrics; tell the full story using data
  • Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience
  • Identify notable traffic patterns and determine their origin
  • Provide data and insight to assist with paid media tactics including search and display

Skills/Qualifications

  • In-depth familiarity with Google Analytics (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience
  • Ability to read and understand HTML and simple JavaScript
  • Great written and verbal communication and organizational skills are essential.
  • Great sense of awareness and ability to think on your feet
  • Familiarity with web design principles is a major plus.
  • Google Tag Manager, CMS, Google Ads, SEO (including Moz, SEMRush, etc.), CRMs, Microsoft Excel, email marketing experience a plus

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

We should also probably mention… If you're looking for an easy job, this isn't the place for you. You'll be asked to work smarter and harder and faster than you have before.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.


OUR HIRING PHILOSOPHY

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

Apply

    Note: Coverletter, resume and portfolio examples can be uploaded as a single PDF.