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Careers Junior Web Analytics Strategist

Junior Web Analytics Strategist

Interactive Department

Pinckney Hugo Group, a full-service marketing communications agency, is seeking an entry- to mid-level web analytics strategist to join our growing interactive team.

Our needs focus on Google Analytics, but will extend to HTML and JavaScript. Applicants must be able to juggle projects of varying magnitudes, and have strong organizational skills. Great communication skills are essential; applicants must be able to articulate complex concepts in understandable ways both verbally and in writing.

Responsibilities will include planning and implementing data acquisition strategies as well as analyzing and reporting on properties ranging from single-page experiences to fully content managed websites. You will work with a wide variety of clients and industries. While this is not a development position, experience with HTML and JavaScript is necessary.

All positions at Pinckney Hugo Group involve research. We have a passion for discovering and adopting emerging technology and our selected candidate will share that drive. All projects are team-based. You will be working closely with other strategists, designers, developers and agency principles. This position is temporary to permanent. This position is located at our Syracuse, NY office.

Experience

  • 2+ years of hands-on web analytics job experience
  • Four-year degree required with concentrations in business, marketing, computer science, information technology, or related preferred

Duties

  • Work with teams to develop/inform data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success
  • Report beyond key metrics; tell the full story using data
  • Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience
  • Identify notable traffic patterns and determine their origin
  • Provide data and insight to assist with paid media tactics including search and display

Skills/Qualifications

  • In-depth familiarity with Google Analytics (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience
  • Ability to work with HTML and JavaScript (including jQuery). Additional development skills a plus.
  • Great written and verbal communication and organizational skills are essential.
  • Great sense of awareness and ability to think on your feet
  • Familiarity with web design principles a major plus.
  • Google Tag Manager, CMS, Google Ads, SEO, CRMs, Microsoft Excel, email marketing experience a plus

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

Pinckney Hugo Group is an Equal Opportunity Employer

Apply

Note: Coverletter, resume and portfolio examples can be uploaded as a single PDF.