SYRACUSE, N.Y. – Pinckney Hugo Group, a full-service marketing communications firm, has promoted Zack Clark, of Syracuse, New York, to creative director.
Clark is responsible for developing creative concepts and strategies, as well as overseeing messaging and copy development for agency clients. His responsibilities span across all media platforms including broadcast, video, print, digital and social media. He has been with the agency for 10 years and was previously associate creative director. He earned his bachelor’s degree in advertising from the S.I. Newhouse School of Public Communications at Syracuse University.